Webshape Design

Introduction

Webshape Design is celebrating 10 years providing expert web design and secure web hosting solutions. During that time, they have helped hundreds of businesses to look better, work smarter and achieve more. They are primarily a web design and development agency based in both Kings Cross, Central London, and Barnet in North London.

The Problem

WebShape’s primary issue was the lack of uniformity and consistency in the websites created by different freelancers. This inconsistency led to difficulties in maintaining a cohesive brand image and caused operational inefficiencies. WebShape needed a dependable and consistent solution to ensure high-quality web development.

Our Solution

To overcome WebShape’s challenge, we proposed hiring full-time employees through TeamIn at a reasonable cost. This solution offered several advantages:

• Cost Savings:
• • Lower Labor Costs: Full-time employees from TeamIn provided a cost-effective alternative to freelancers.
  • Lower Operating Costs: Streamlined management and reduced the need for constant hiring and training.
    
• Consistency and Quality:
• • Uniform Standards: Ensured consistent quality and standards across all websites.
  • Reliable Output: Full-time employees delivered reliable and predictable results.
• Increased Productivity and Efficiency:
• • Focus on Core Activities: Allowed WebShape to focus on core business activities while the TeamIn staff handled web development.
  • Dedicated Team: Having a dedicated team resulted in better project management and faster turnaround times.
• Scalability and Flexibility:
• • Scalable Workforce: WebShape could easily scale the team as needed.
  • Adaptability: The team could quickly adapt to changing project requirements.

Our main objective was to provide WebShape with a consistent, high-quality web development solution that would enhance their online presence and operational efficiency.

Implementation

Planning and Selection:

• Extensive Search: Conducted a thorough search for suitable full-time employees through TeamIn.
• Assessment: Evaluated potential candidates based on their skills, experience and ability to meet WebShape’s specific needs.

Training and Integration:

• Advanced Training Program: Provided training to ensure alignment with WebShape’s brand standards and project requirements.
• Seamless Integration: Integrated the new team members with existing project management tools and processes.

Ongoing Support and Evaluation:

• Regular Communication: Established regular meetings to ensure continuous alignment and address any issues promptly.
• Performance Monitoring: Implemented tools to track the performance and productivity of the TeamIn staff.

Results and Impact

Improved Consistency and Quality 

Result:

• • All websites developed by the TeamIn staff maintained a consistent design and functionality standard.  

Impact:  

• • This enhanced the brand image and user experience, resulting in higher customer satisfaction.  

Enhanced Efficiency  

Result:  

• • The dedicated team handled web development tasks more efficiently, which reduced project completion times.  

Impact:  

• • This allowed WebShape to concentrate on strategic business growth and other core activities.  

Positive Business Outcomes  

Result:  

• • The reliable and high-quality web development led to increased traffic and engagement on WebShape’s websites.  

Impact:  

• • This improved online presence and business performance, garnering positive feedback from customers.  

Expanded Web Development Capabilities  

Result:  

• • Advanced web development techniques were implemented, incorporating the latest technologies and trends.  

Impact:  

• • This resulted in more dynamic and interactive websites, enhancing user engagement and retention.  

Effective Content Writing and Blog Creation  

Result:  

• • High-quality, SEO-optimized content and blogs were produced consistently.  

Impact:  

• • This increased organic search traffic and improved website rankings, driving more visitors to the site.  

Enhanced Website Design  

Result:  

• • Websites were redesigned to be more user-friendly and visually appealing.  

Impact:  

• • This improved user experience, leading to longer site visits and higher conversion rates.  

Improved SEO Performance 

Result:

• • Developed and executed effective SEO strategies, focusing on keyword optimization, link building and enhancing technical SEO. 
  • Improved site visibility by implementing thorough SEO strategies, such as optimizing keywords, building links, enhancing technical aspects and managing Google Business Profiles.

Impact: 

• • Improved search engine rankings, leading to greater visibility and increased traffic to WebShape’s websites. 

Increased Engagement through Blogs 

Result: 

• • Consistently published informative and captivating blog posts tailored to WebShape’s audience. 

Impact: 

• • Cultivated a dedicated readership, enhanced brand authority and generated more leads through content marketing initiatives. 

Social Media Integration 

Result: 

• • Implemented social media sharing features and crafted engaging content for various platforms.

Impact: 

• • Boosted social media interaction and directed more traffic to the websites from social media channels.

Something for the Future

Expansion of Web Development Services

• Growing the Workforce: Plan to hire additional TeamIn staff as the business continues to expand.
• Multi-Channel Development: Explore opportunities for web development across various platforms and technologies.

Advanced Training Programs

• Continuous Learning: Implement ongoing training programs to keep the team updated with the latest web development trends and technologies.
• Specialized Training: Provide training for specialized skills required for new projects and technologies.

Technological Enhancements

• Adopting New Tools: Integrate new web development tools and platforms to enhance productivity and project outcomes.
• Advanced Analytics: Implement advanced analytics to track website performance and user engagement.

Market Expansion

• New Regions: Explore opportunities to expand the business into new regions and markets.
• Diversified Services: Introduce new web development services tailored to different customer segments and industries.